Content marketing is all the craze right now, and we’ve all heard how blogs and businesses are putting more money into it than any other area of internet marketing.
What does that mean in practice, though? What exactly does content marketing entail?
Consider a health and fitness website. The site is run by a ‘personal brand’ (a person who wants to advertise themselves as the face of their company) and makes money through advertising and the sale of an ebook. How will this page use content marketing to get traction and begin selling to a hungry audience?
The first form of material that this website may use is blog posts. The more consistent you are here, the better, and you should see posts every day or at least many times a week. This will provide visitors with consistent value and encourage them to return.
Of course, these postings should be well-written, and the owner’s personal brand will allow him or her to apply a narrative structure. To put it another way, by framing blog posts as stories rather than factual facts, you may make them far more intriguing and engaging, as well as build a stronger emotional connection. Your audience can visualize how something might work for them if you describe how it worked for you.
Make sure each of your posts has a unique selling proposition. That means they should provide something that isn’t readily available elsewhere on the internet. They must also have a unified ethos and tone. To put it another way, people need to know what to expect when they read a blog post on your site so that they can determine whether or not they agree with your viewpoint. This is what will gain you their trust and allow you to sell to them.
However, content marketing entails more than just writing blog entries.
Social media updates are also vital from time to time, as you can use your ‘personal brand’ to ensure that you are seen to be living the lifestyle you promote. You should be living proof that your tactics work, which means uploading photos of yourself training and looking healthy on Instagram, or eating delicious meals.
You should also consider starting a YouTube channel. YouTube is an incredibly effective tool for engaging with your audience and truly converting them to your message. If you can make videos with high production standards and a slick sheen, you’ll be able to display your ability and professionalism right away. And if you can project your personality in an engaging and pleasant way, you’ll be able to get a lot more trust in order to sell your items. People who have seen you speak will feel as if they are familiar with you and understand what you stand for. You can utilize this to your advantage in order to sell your products, but remember the final tip: you should only offer what you truly believe in and are enthusiastic about.